Free Billboard Heatmap Analyzer
Upload a billboard design and see a predicted driver-attention heatmap — first fixation, gaze path, what gets read in a 3-second glance, and what disappears at speed.
How it works
- Drop in any billboard design, mockup, or photo of an existing board.
- The AI models a driver’s 3-second glance: fixation order, dwell time, and per-element visibility at distance.
- Get your Billboard Effectiveness Score with a marked-up heatmap and specific fixes, ranked by impact.
Frequently asked questions
What is a billboard heatmap?
A billboard heatmap predicts where a passing viewer’s eyes land on your design — which elements grab attention first, how long each holds it, and which parts of the layout are effectively invisible at highway speed.
Is this heatmap analyzer really free?
Yes. You get several free analyses per day with no account. Leaving your email unlocks extra runs, and there is nothing to install.
How accurate is an AI attention heatmap?
It is a model-based prediction grounded in how drivers scan out-of-home ads — reading order, contrast, size at distance, and cognitive load. Use it the way agencies use eye-tracking pre-tests: to catch layout problems before you print, not as a guarantee of results.
What file should I upload?
A PNG or JPG of the billboard artwork works best — a finished design, a proof from your printer, or even a photo of the board itself.
More free billboard tools
- Billboard Conversion Predictor — Predicted recall, awareness and action scores — before you book the board.
- Billboard Psychology Score — Design critique through a viewer-psychology lens, graded A to F.
- Billboard Distance Simulator — Acuity-accurate previews at 100–1000 ft — catch copy that vanishes.
- Billboard Color Psychology Tool — Three psychology-grounded palettes with hex codes, tuned to your brief.